Nidhi Tripathi
A marketing and communications strategist, travel enthusiast, and creative consultant.
About me
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I’m a Marketing and Communications professional with 16 years of experience shaping brands, crafting impactful strategies, and driving campaigns that deliver results. I specialize in turning ideas into compelling brand narratives that engage customers and build strong market presence.
Currently, I’m collaborating with two stealth startups in fintech and healthtech, defining their marketing strategies, designing brand identities, and preparing them for successful launches.
In my career, I’ve led transformative initiatives for global organizations like MediaKind and Ericsson—spearheading brand transformations, launching experience centers, and executing high-impact campaigns that drive measurable success. Creativity and data-driven strategies are at the heart of everything I do, ensuring business goals are met while inspiring teams to excel.
I’m also passionate about travel and storytelling. As a story collector, I draw inspiration from my journeys and am working on launching my own brand, to share these experiences through unique, travel-inspired designs.
Whether partnering with startups or established businesses, I’m dedicated to creating cohesive brand identities, fostering growth, and leaving a lasting impact.
2024-2025
Marketing and Brand Strategist
Experience
Independent Consultant
Partnering with two stealth startups in the fintech and healthtech domains to define their marketing and branding strategies, including brand design, and preparing them for their company launches.
2019-2024
Director of Marketing and Communications
MediaKind
Spearheaded global marketing strategies, positioning MediaKind as an industry leader with top Share of Voice. Reduced lead generation costs by 30%, improved lead quality, and doubled website traffic through AI-driven tools and multi-channel engagement.
As Senior Manager and Internal Communications Specialist, led employee engagement, crisis communications, and social media strategies, achieving 110% LinkedIn growth and strengthening brand positioning during key transitions.
Supported the transition of Ericsson Media Solutions to MediaKind, ensuring seamless communication and stakeholder alignment. Led internal communications for Bangalore and Chennai, managing virtual and physical town halls for 4,000 employees. Directed change and crisis communications, and delivered leadership training with a 9.5 CSAT score.
As Brand Manager, launched the Ericsson Brand Ambassador Program, achieving 40% employee participation, and introduced the #TeamEricsson social media program with 200 trained advocates. Led Smart Signage deployment and advised on brand strategy.
As Designer, implemented interactive experience centers across India, boosting engagement by 25%, and managed branding projects with HR and agencies.
2011-2019
Internal Communications Specialist
Ericsson
SKILLS
Brand Positioning & Rebranding
Integrated Communications Strategies
Content Development & Storytelling
AI & Automation in Marketing
Strategic Marketing Planning
Campaign Analytics & Reporting
EXPERTISE
Brand Strategy & Design
Expert in driving strategic brand initiatives, enhancing visibility, and ensuring consistent messaging across all touchpoints. Led internal branding and employee engagement programs, positioning brands as industry leaders and boosting advocacy.
Digital Marketing Solutions
Skilled in leveraging digital marketing, AI, and automation to optimize engagement. Led global demand generation campaigns, increased web traffic, and improved lead nurturing while amplifying brand visibility through influencer and social media marketing.
Corporate Communications
Proficient in internal communications, specializing in crisis management, executive messaging, and employee engagement. Developed strategies that maintained brand integrity during transitions and positioned companies as thought leaders.