Nidhi Tripathi
Marketing Strategist. Communications Pro. Brand Builder. Avid traveler, Binge-watcher.
I help founders and brands craft bold identities, sharp strategies, and stories that resonate.
About me
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I’m a Marketing and Communications professional with 16 years of experience shaping brands, crafting impactful strategies, and driving campaigns that deliver results. I specialize in turning ideas into compelling brand narratives that engage customers and build strong market presence.
Currently, I’m collaborating with two stealth startups in fintech and healthtech, defining their marketing strategies, designing brand identities, and preparing them for successful launches.
In my career, I’ve led transformative initiatives for global organizations like MediaKind and Ericsson—spearheading brand transformations, launching experience centers, and executing high-impact campaigns that drive measurable success. Creativity and data-driven strategies are at the heart of everything I do, ensuring business goals are met while inspiring teams to excel.
I’m also passionate about travel and storytelling. As a story collector, I draw inspiration from my journeys and am working on launching my own brand, to share these experiences through unique, travel-inspired designs.
Whether partnering with startups or established businesses, I’m dedicated to creating cohesive brand identities, fostering growth, and leaving a lasting impact.
2024-2025
Marketing and Brand Strategist
Experience
Independent Consultant
Partnering with two stealth startups in the fintech and healthtech domains to define their marketing and branding strategies, including brand design, and preparing them for their company launches.
2019-2024
Director of Marketing and Communications
MediaKind
Spearheaded global marketing strategies, positioning MediaKind as an industry leader with top Share of Voice. Reduced lead generation costs by 30%, improved lead quality, and doubled website traffic through AI-driven tools and multi-channel engagement.
As Senior Manager and Internal Communications Specialist, led employee engagement, crisis communications, and social media strategies, achieving 110% LinkedIn growth and strengthening brand positioning during key transitions.
Supported the transition of Ericsson Media Solutions to MediaKind, ensuring seamless communication and stakeholder alignment. Led internal communications for Bangalore and Chennai, managing virtual and physical town halls for 4,000 employees. Directed change and crisis communications, and delivered leadership training with a 9.5 CSAT score.
As Brand Manager, launched the Ericsson Brand Ambassador Program, achieving 40% employee participation, and introduced the #TeamEricsson social media advocacy program with 200 trained advocates. Led Smart Signage deployment and advised on brand strategy.
As Designer, implemented interactive experience centers across India, boosting engagement by 25%, and managed branding projects with HR and agencies
Designed and led the execution of 5 customer experience centers in India and spearheaded workplace branding in India.
2011-2019
Brand & Communications Specialist
Ericsson
Education & Key Certifications
Digital Marketing Strategies - AI, Automation & Data Analytics
Kellogg School of Management, USA
Communicative Leadership, Train the Trainer
Gartner (Ericsson), India
Usability and User Experience
Human Factors Internation, Bangalore, India
Post Graduation - Design
National Institute of Design, Ahemedabad, India
Graduation in Architecture
Government College of Architecture, Lucknow, India
Communicative Leadership, Train the Trainer
Skills & Expertise
Brand Design, Development & Positioning
Executive & Internal Communications
PR & Media Relations
Content Marketing
Marketing Planning Execution
Social Media Marketing - LinkedIn
Website Management & Creation
Automation, Analytics & Reporting
Services
1
Brand & Design
Strategy
- Brand Architecture & Positioning
- Visual Identity System Planning
- Brand Voice
- Messaging Framework
- Naming & Tagline Strategy
Execution
- Logo, Identity & Brand Collateral
- UX/UI for Websites & Apps
- Space Branding (Experience Centers, Tradeshows, Floor Walks)
- Environmental Graphics
- Brand Playbooks & Templates
2
Digital Marketing
Strategy
- Growth & Demand Planning
- Funnel & Channel Strategy
- Customer Journey Mapping
- Campaign Calendar Design
- Tradeshows & Phygital Strategy
Execution
- Marketing Plan & Calendar
- Performance Marketing
- LinkedIn Marketing
- Campaign Execution (B2B)
- Customer Journey
Email Drips
- Budget Optimisation
3
Corporate Communications
Strategy
- Internal Communication Roadmap
- Leadership Visibility Framework
- Org Culture & Change Communication Planning
- Employee Engagement Strategy
- Social Media & Digital Strategy
Execution
- Editorial Calendar
- Media & PR relations
-Townhall Messaging
- Crisis & Event Communications
- Internal Newsletters & Signage